from RUSSH online....
We first came across Mark Rubenstein's photography at Marc Jacobs' BookMarc store in Los Angeles and instantly identified with his aesthetic. We love his technique of documentary photography and so we approached him about a collaboration for AW 12.
On the day of the shoot it was all natural lighting, minimal styling and an old school 35mm camera. The magic happened in the art district of Los Angeles - Echo Park. It was so reminiscent of a scene from a Patti Smith song "Her thoughts are darting like a rabbit cross the moon ... shines of light over your hair as boys croon."
