Cameo: The Dream Machine. from Aus Labels on Vimeo.
I'm thinking I'll probably do something like this as part of my major project next semester. I've been thinking about it some more and my new plan (!) looks like this:
Major Project - branding for a fashion label incl. physical branding (e.g.. swing tag, label, lookbook, and fashion film) + a branding plan; which includes innovative marketing strategies that utilise user generated platforms and social media sites.
1st Minor - Capsule collection comprised of 3 outfits (I won't make this, I will outsource all labor as my skills are not strong enough in this area)
2nd Minor - Full functioning and user friendly website for fashion label (I am super keen to learn how to set up a website as this is a skill that will be extremely valuable throughout my career - hopefully I can do a few short courses over the christmas holidays that will point me in the right direction)
